Top 5 Reasons to Facelift your Website

Does your website still help you generate business?

If your answers do not come in handy when stumbled on this question, then perhaps it is indeed high time that you consider to “reinnovate” your website.

However, just because you think you need to redesign your website does not mean you will do it right then and there without considering the purposes of WHY REDESIGN? Whether it is to accommodate your ever growing product lines or to keep abreast with the current web trends, website re-designing initiatives must be thoroughly planned.

The general idea here is to NOT ruin your online presence for the wrong reasons. Website re-designing can impact the course of your over-all strategies if not properly implemented.

Here are some considerations you can look at before making any changes to your website:

1.  It’s not delivering the expected results

High traffic to your website does not mean anything until your visitors take actions like filling up the contact forms for consultations or product inquiries.

Have you been measuring your website’s analytic for the past months?

•  Number of Visits
• Average Time Spent on Site
• Percentage of New Visits
• Bounce Rate
• Conversion Rate
• Flow of Contact

The data above will help you determine the behavior of your market.  If your audiences can’t find what they’re looking for, chances are they’ll exit immediately and will no longer come back. When that happens regularly, proceed with redesigning your website. Enhance its navigation buttons, organize the flow of content and state a clear call-to-action.

  2.  Your marketing objectives have changed

As time passes by, your business evolves and no longer the same as it was when you first put up your website. Since your website is the facade of your online marketing strategies, it is imperative to align it with your marketing objectives.

For instance, doing a face lift to your website is considered inevitable if your new marketing goal is to re brand your business. That alone entails refocusing the whole website content and DE cluttering the landing page to highlight new lines of products and services.

 3.  The technology used is obsolete

Web designs are dynamically relevant with the changes in technology. Some cool designs, layouts, functionality, tools, plug-ins and etc.  few years back may no longer compatible with the ever updating browsers.

An outdated website in a high tech browser will not work well. Chances are when a visitor clicks on your website, it will take some time to load and when it does, it just doesn’t display right. So when this happens, your visitors will create a not so nice impression of your business. Don’t wait so long here before you realize to redesign.

4.  You  need  a new & better content strategy

Content development is now the front row of Search Engine Optimization or SEO.

Google, Yahoo, Bing and other search engines crawl websites that are continuously updating their content. This means you and your team has to figure out how you can integrate valuable content distribution into your efficient website strategy. With fresh content and an appealing design, you can make a good impression on your customers and make them stick around.

5.  To keep up with or edge your competitors

If you are a very competitive business man, you would always want to be the leader in adopting the current trends in your industry.

Take a good look at your competitors’ websites. Note how they are constantly updating their contents and compare it with yours. Now, try to answer this questions: Do I like what I see? Is my website competitive enough to capture the attention of my target market? If your answer is a big NO for both questions then, it is time to call a trusted web developers and designers.

Your website should deliver its purpose –move your visitors further down your sales funnel. If this is not and has not been happening, plan on doing the redesign. Contact us for a free consultation, we’ll walk you through the process.