Top Mobile Application Development Platforms

Today, we are going to talk about top mobile app development platforms which have covered 99% global Smartphone market. If you are planning to develop a mobile application for your business, then you will be required to choose a right platform for your business, it is crucial in order to develop a unique application for your business. Today, number of platforms available on the market like suit android, iPhone, Blackberry, Windows Mobile, and Sun J2ME, you can select one of them according to your business requirements. Below we have a listed a few Mobile Application Development platforms which have taken more popularity during the last few years.

#1. Android of Google Inc: Android is world most popular operating system. It based on the Linux kernel which developed by Google. Today Android and iOS are two major platforms which have covered almost 89% mobile marketplace.

#2. (IOS): IOS is an another most popular mobile operating development platform, it used to iPod Touch, iPhone and iPods, and mobile applications development process, having more than 3 hundreds million users worldwide, it has covered 22.9% global marketplace.

#3. Symbian of Nokia: Symbian is a mobile operating system which developed by Symbian Ltd, according to a survey, approximately 8.6% mobiles of the world is running successful this platform.

#4. BlackBerry of RIM: Blackberry is a mobile operating system which belongs to BlackBerry Ltd, according to a surrey – it has covered 6.9% of the global Smartphone market.

#5. Bada of Samsung Electronics: Bada is an operating system, it is developed by Samsung Electronics, today more than 91% of the people across the world use mobile devices. It has covered 2.7% of the global smartphone market.

#6. Windows Phone of Microsoft: Today windows phone has taken much popularity for these extra-ordinary features and latest technologies, day-to-day growing demand of demand of gaming applications it has become a popular choice over the mobile marketplace.

The ever-increasing demand of mobile application development services over the mobile industries. lots of companies are switching their business into developing mobile applications. Being a mobile application development company, we have done numbers of projects such as enterprise, eCommerce, education, utility, entertainment, healthcare, music, weather and more.  We create customized apps by using latest tools and discover the lot of possibilities in design and development process, To get more information about mobile application development services, please contact with us at - jawed.manzoor@gswi.co.in

www.gswi.co.in

Facial recognition technology: The best answer to guarantee security?

Another innovative phase in biometrics technology will be changing the course of the international security and intelligence sector. This one-billion dollar facial recognition technology – a computer system identifying a person through facial characteristics using gathered images or videos – will be introduced by the United States Federal Bureau of Investigation (FBI) right after the completion of its pilot test in 2014. This Next Generation ID (NGI) system comprises of iris scans, deoxyribonucleic acid tests, and voice pattern recognition which gathers the necessary biometric information in the hopes of streamlining identity confirmation and aiding in the fast resolution of criminal offenses.

Innovators such as Chris Solomon – the creator of an E-sketch artist program – mentions that this will make it easier for people to recognize faces straight away, rather than trying to make sense out of the pieces of the puzzle. The EFIT-V (Evolved Police Sketch Artist) integrates different facial matches and intelligently narrows it down to specific, optimum facial composites based on the witness’ choices.

This is highly effective in cases where witnesses can describe the criminal’s characteristics first-hand. The more daunting task comes from extracting images based on Closed-Circuit TV (CCTV) footages. Digital images with low pixelations can be specially challenging. Director Marios Savvides of the reknowned CMU biometrics center in Pittsburgh, USA explains that the faces from these images tend to be small. His team has then generated a program that can make 3D images out of different angles from CCTV footage, revolutionizing another method used for facial recognition technology.

On another note, critics have the biggest concerns about privacy which leads them to question whether or not the technological pros far outweigh the cons. Vice President of TPN Inc. Manolo Almagro expresses that assuring privacy protection will be the only way for people to accept this kind of technology. Director Amie Stepanovich of the Electronic Privacy Information Center in Washington D.C. also states that despite the numerous attempts for such companies to secure your privacy, government searches and intervention will always leave people vulnerable.

Other applications of this type of technology have also been initiated by Facebook’s “Tagging” system, NEC IT Solution’s customer analysis system in the U.K., and Uniqul’s unique facial recognition payment system in the UK. Whether or not the general public will highly benefit from this type of technology, addressing privacy loopholes should always be first priority.

The Top 5 Web Blogging Platforms

The world has changed so much in the last 50 years. People in the 1700s will not believe how fast a word can travel and how many people can see it today. Just imagine all the thought that went into printing the first newspaper so people can read the latest news. Now, you can create a blog for free and your musings and opinions have the capability to reach thousand if not millions of people worldwide. It’s pretty awesome don’t you think?

If you decide to join the Blogging community and probably earn an income out of it, here are the most popular blogging websites today.

• WordPress
• According to its co-founder, this open source platform powers 18.9% of the World Wide Web. WordPress has a free account but you can also purchase your own domain for only $18 a year. A bit on the technical side, it’s not as easy as setting up a Facebook page. You need time to master it if you’re a newbie. But, it gives users a lot of power to customize their page.
• Blogger
• This is a great platform for those new to blogging. You don’t need to know HTML or any other program and it doesn’t need coding like WordPress.  It’s elementary.  Owned by Google, you can create a blog by using your Google account. It’s perfect for personal blogs rather than business blogs.
• Tumblr
• This is another user friendly website, which is probably why it belongs to the top 3. If you’d like to start posting as soon as you create your blog, you can start here. It is very simple to use. Tumbler is ideal for personal visual blogs where you can share photos and artwork.
• Weebly
• This can serve as your introduction to blogging. Your first blog. It is in the list of Time’s 50 Best Websites. If you prefer not to use the HTML and CSS Editor, you can just utilize the drag and drop interface to design your blog. It’s free, doesn’t have ads and have lots of templates to choose from.
• SquareSpace
• Best for business and individual blogs. This platform is not for free. It offers a free trial and charges a minimum of $8 afterwards. While it’s not as popular as WordPress, it can get your site up quickly so you can start getting some traffic.

There are dozens more to choose from, but these are the Top 5. Try each one of them and see what’s easiest for you. There are instructional videos available in the internet, in case you’d like to learn the more difficult aspects of customizing your blog.

Tips on How to Get the Most out of your Website

You created this beautiful website and you have your domain name registered. You've decided to create an online presence to increase your customer base and therefore, your profits. What do you need to do to reach your target audience and promote your website?

Most people think that once they create their website and put in their products and services, everything will work out on its own. It doesn't happen that way. On the Internet, things are constantly changing and your website needs to cope and be on top of it.

What steps should you take to get the most out of your website?

1)      Provide Valuable Content – The quality of your website content is very important. When potential buyers visit your website, the possibility of their returning to it and the impression your business makes depends on their reading experience. Did they get any valuable information that helped them? Content covers articles, blogs and images. All of these need to be carefully thought of when maintaining your website. Your bounce rate needs to be very low. If someone visits your website and leaves without clicking on anything else and just looks at the first page, that will be counted as a bounce.

2)      Search Engine Optimization – How do you get your website to appear in the first page of a search engine? This is the fastest way to build traffic to your site. Your website needs to be optimized for SEO. The basic concept of SEO is that when a person enters a keyword phrase in a search engine, your website should appear in the first page of the search results. It is important for you to research the most used keyword pertaining to your business. These keywords can be used in your website content, such as your articles and blogs. There is such a thing as keyword density and placement. It doesn't mean that you’ll place them haphazardly throughout your website. Learn more about keywords and how you can use them to make your website more searchable.

3)      Update Regularly – An old website is a dead website. Your site needs to be updated with fresh content regularly. Most people make the mistake of creating the website and then just leaving it there. Search engines consider websites that are regularly updated as good sources of information and they award these websites by bringing them up the search list. If you are not a writer, you can hire freelance writers to supply you with new articles and blogs that will keep your readers interested and engaged.

Effective Content Writing

There are countless websites these days and if you notice them, none of them are blank. In fact they have a lot of content over them. It shows that these countless website needs a lesser countless number of skilled people to write a completely unique content for a website. Websites these days are growing like anything else in a world brimming with internet or online marketing. Now jeans, mobile, flat, car etc are bought from internet using online marketing. Online marketing websites therefore need content writers for this task and hence there has been a huge need of content writers. But what differentiates a content writer from a skilled content writer is the possession of some extra qualities.

Proper use of keywords so that the result is shown at top position in the search result is the primary objective of a good content writer. There should be an optimum use of keyword in the article because it is these keywords for which a company pays to a search engine to be hit upon by its surfers and in lieu pay the search engine back for redirecting the customers to their website.

While writing for SEO purposes on should follow the follow Performa.

• Introduction of about 100 words
• A paragraph emphasizing the need, cost of product
• Features of the product
• Advantages of using the product
• Disadvantages of using the product
• Conclusion

In writing the article the keywords should be used 3-4 times or precisely a density of 2.5-3 % in the document with its inclusion at the beginning and conclusion

The use of language should not include excessive words searched with the help of thesaurus, because the more you make your reader understand the thing, the more he sticks to your page. He is the least interested in knowing you vocabulary when he is searching for something of his need. So, try to make use of simple and interactive language.

The length of a paragraph should not be more than 100 words because it may cause the reader to get bored of the same paragraph and he jumps off to the next one. Instead of giving him the opportunity of jumping to the next paragraph the writer should himself change the paragraph when the word count exceeds beyond 100 words

The first and last paragraph of the article should be the most beautifully written, because that is the place most reader find themselves upon. When a reader starts reading about the product he reads the first paragraph and get bored and jumps to find out what is written in the last paragraph. The first paragraph should be flooded with the features and qualities of the product, so that the reader gets impressed at the first sight. As a proverb says “First impression is the last impression”, same is the matter in case of an effective content writing.

Top 5 Reasons to Facelift your Website

Does your website still help you generate business?

If your answers do not come in handy when stumbled on this question, then perhaps it is indeed high time that you consider to “reinnovate” your website.

However, just because you think you need to redesign your website does not mean you will do it right then and there without considering the purposes of WHY REDESIGN? Whether it is to accommodate your ever growing product lines or to keep abreast with the current web trends, website re-designing initiatives must be thoroughly planned.

The general idea here is to NOT ruin your online presence for the wrong reasons. Website re-designing can impact the course of your over-all strategies if not properly implemented.

Here are some considerations you can look at before making any changes to your website:

1.  It’s not delivering the expected results

High traffic to your website does not mean anything until your visitors take actions like filling up the contact forms for consultations or product inquiries.

Have you been measuring your website’s analytic for the past months?

•  Number of Visits
• Average Time Spent on Site
• Percentage of New Visits
• Bounce Rate
• Conversion Rate
• Flow of Contact

The data above will help you determine the behavior of your market.  If your audiences can’t find what they’re looking for, chances are they’ll exit immediately and will no longer come back. When that happens regularly, proceed with redesigning your website. Enhance its navigation buttons, organize the flow of content and state a clear call-to-action.

  2.  Your marketing objectives have changed

As time passes by, your business evolves and no longer the same as it was when you first put up your website. Since your website is the facade of your online marketing strategies, it is imperative to align it with your marketing objectives.

For instance, doing a face lift to your website is considered inevitable if your new marketing goal is to re brand your business. That alone entails refocusing the whole website content and DE cluttering the landing page to highlight new lines of products and services.

 3.  The technology used is obsolete

Web designs are dynamically relevant with the changes in technology. Some cool designs, layouts, functionality, tools, plug-ins and etc.  few years back may no longer compatible with the ever updating browsers.

An outdated website in a high tech browser will not work well. Chances are when a visitor clicks on your website, it will take some time to load and when it does, it just doesn’t display right. So when this happens, your visitors will create a not so nice impression of your business. Don’t wait so long here before you realize to redesign.

4.  You  need  a new & better content strategy

Content development is now the front row of Search Engine Optimization or SEO.

Google, Yahoo, Bing and other search engines crawl websites that are continuously updating their content. This means you and your team has to figure out how you can integrate valuable content distribution into your efficient website strategy. With fresh content and an appealing design, you can make a good impression on your customers and make them stick around.

5.  To keep up with or edge your competitors

If you are a very competitive business man, you would always want to be the leader in adopting the current trends in your industry.

Take a good look at your competitors’ websites. Note how they are constantly updating their contents and compare it with yours. Now, try to answer this questions: Do I like what I see? Is my website competitive enough to capture the attention of my target market? If your answer is a big NO for both questions then, it is time to call a trusted web developers and designers.

Your website should deliver its purpose –move your visitors further down your sales funnel. If this is not and has not been happening, plan on doing the redesign. Contact us for a free consultation, we’ll walk you through the process.